The work has not been graded but I like the output that was submitted to me. Is it possible for the same prof to do the next assignment I will be submitting? If possible, I will greatly appreciate it.
*Reference: From Chapter 1 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin.
In this discussion, address the following:
Part 1: Review Questions
Part 2: Strategic Marketing Planning in the Airlines Industry- Market Opportunities
Understanding the nature and attractiveness of any business opportunity requires an examination of the external environment, including the markets to be served and the industry of which the firm is a part. Based upon the Chapter 1 (Mullins and Walker, 2013) reading, choose an airline company that you are familiar with and conduct a preliminary market opportunity analysis. Write your answer in at least two paragraphs regarding the market opportunities for your chosen airline. Explain how and why you identified these opportunities.
Part 1: Review Questions
Part 2: Company Level Competencies in the Airlines Industry
Based upon the Chapter 2 (Mullins and Walker, 2013) readings, choose an airline that you are familiar with and analyze the company-level competencies primarily responsible for generating the benefits and value that customers receive from its various product offerings.
Write your answer in at least two paragraphs. In your answer, include why you chose these competencies.
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