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PROJECT #1: COMPARE AND CONTRAST PAPER
Comparison and Contrast is an analytical form of writing which builds upon the skill set of both descriptive and expository writing. In a comparison-contrast essay, two subjects are analyzed for their similarities and differences. Students are exposed to a wider variety of writing structures as they learn the classical organizational patterns of block arrangement vs. point by point.
Audience: your peers; your instructor
Purpose: Students will compare and contrast marketing campaigns for similar products, in their assigned sporting industry.(NASCAR) This assignment will challenge you to identify the brand, describe the market, and illustrate the strengths and weaknesses of each. How are they attempting to reach their audience, who is their target demographic, and how does the international differ/compare to the domestic. How can these strategies be used with my product?
Length: 4-6 pages, typed, double-spaced
Format: APA Style
All comparison/contrast papers consist of an introduction, a body, and a conclusion.
Introduction for the Compare and contrast Paper:
May consist of one or more paragraphs.
Must have a thesis statement which commits the paper to the persuasive principle.
(Otherwise, the paper becomes a pointless list of data.)
Should establish your subjects (best limited to two), which will be examined for similarities and/or differences.
Should establish your bases of comparison. Four or five subtopics are usually sufficient.
Body of the Compare and Contrast Paper:
Consists of several paragraphs.
Must be organized in either the vertical or horizontal pattern.
Should contain “indicator” words which make similarities/differences obvious, or which express transition.
Similarity is expressed by words such as likewise, the same as too/also, similarly, in like manner, comparably.
Difference is signaled by words such as but, yet, however, nevertheless, on the contrary, contraryto, unlike, and the opposite of.
Transition from one subject to the other can be made clear by words such as even though, although, in spite, and notwithstanding.
Include your competitors print advertisements and comment on. (advertisements are not included in overall page count)
Conclusion to the Compare and Contrast Paper:
Should contain a brief summary of your data or a restatement of your thesis sentence.
Avoid trite concluding sentences such “In summary, X and Y really are alike/different.”
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